📈 Marketing Playbooks for Startups & Brands
Every startup and brand eventually hits the same problem: there’s too much to do, not enough time, and no clear system to prioritize or scale. That’s why I’ve built a library of marketing playbooks at Some Luck Productions and AndrewLuxem.com — a toolkit of modules designed to help leaders move from chaos to clarity.
Each module includes hands-on playbooks, proven tactics, and scalable frameworks for marketing, CRM, team building, and leadership – built from my 20 years in the field.
Why Playbooks Matter
Playbooks act as repeatable frameworks. Instead of reinventing the wheel, they give teams a structured way to plan, communicate, and execute. Whether you’re running your first 10x strategy session or building a hiring pipeline, a playbook ensures consistency while leaving room for creativity.
For startups, playbooks prevent wasted cycles and help you focus on the right things at the right time. For established brands, they create alignment across functions and give you a scalable system to manage growth.
Modules & Highlights
Module 1: What To Implement First
- Successful Meetings
- The 3Ps Framework
- Silent Meetings
- 4 Blocker Business Reviews
- Weekly Status Updates & Meeting Cadence
Module 2: Planning Exercises
- 10x Strategy Meeting
- Prioritization Formula
- Business Goals & Value Propositions
- How to Plan New Products & Services
Module 3: Writing
- Business Writing for Clarity & Influence
Module 4: Process
- Business Review Etiquette
- Voice of the Customer
- Battlecards & Go To Market Plans
- Testing Plans & Post Mortems
- Standard Operating Procedures
- 10 Universal Business Objectives
Module 5: Competencies
- Values & Competencies
- Brand Tenets
- Think Big & Act Like an Owner
Module 6: Building Your Team
- 2 Pizza Team
- Manager Effectiveness Program
- Job Leveling Guides (Marketing, Product, Ops, TPM)
Module 7: Interviewing & Hiring
- Interview Question Bank
- Recruiting Update Templates
- New Hire Orientation Checklist
Module 8: Managing Your Team
- Coaching Models
- Performance Management Guide
- Quarterly Bets Planning
- SBI Format Feedback
Module 9: Keeping Up the Momentum
- Employee of the Month
- Recognition Templates
- Ready-to-Run Praise Programs
How Startups & Brands Use These Playbooks
- Startups use them to move fast with structure — running lean meetings, writing sharper strategies, and making stronger hires.
- Brands use them to align cross-functional teams, keep leadership connected to ground-level execution, and scale proven processes without losing speed.
These playbooks are built to be modular — pick one, test it, and make it your own. Or roll out a full set as your team grows.
Join the Waitlist & Explore Plans
You can join the waitlist now to get notified when playbooks launch. Free and paid options are available.
Final Thoughts
Whether you’re a founder juggling everything at once or a brand leader trying to bring order to a growing team, these playbooks are designed to help. They’re not theory — they’re tested frameworks from nearly two decades of building, scaling, and leading.
Ready to level up with these playbooks?