Insights & Articles
Reflections on CRM strategy, marketing automation, personalization at scale, and the evolving role of AI in business. These essays are drawn from experience, both at the keyboard and in strategy rooms.
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CRM & Lifecycle MarketingReflections from Braze Forge 2025
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Some Luck Insights🚀 Incubating New Ventures Inside Some Luck Productions
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Some Luck Insights🎲 How AI Is Transforming Blackjack, Craps & Slots
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Some Luck Insights🛒 What I Learned from Beehive Flippers
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Some Luck Insights🎬 Filmspiracies: The Wildest Theories in Cinema
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Some Luck Insights🍿 Love of Popcorn: A Different Way to Watch Movies
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Some Luck Insights🦆 Lessons from Writing Rubber Duck Debugging
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Some Luck Insights📈 Marketing Playbooks for Startups & Brands
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Some Luck Insights🏈 Smarter Sportsbook Experiments with AI
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Some Luck Insights🌿 WisdomBranch: Building a Better Thinking System
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Andrew's Thoughts30 Years as an Internet Power User: From Dial-Up to Whatever This Is
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Andrew's ThoughtsWhat Are You Solving For? A Stakeholder Collaboration Framework
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Andrew's ThoughtsHow AI is Changing Customer Segmentation
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Andrew's ThoughtsMarketing Automation Myths Debunked
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Andrew's ThoughtsMarTech Stack Essentials for Fast-Growing Teams
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Andrew's ThoughtsWhy Email Marketing Still Drives ROI
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Andrew's ThoughtsThe Day Amazon 'Predicted' the College Football National Championship Winner
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Andrew's ThoughtsMastering Omnichannel Marketing: From Platforms to Personalization
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Andrew's ThoughtsRewarding Loyal Customers: Beyond Points and Perks
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Andrew's ThoughtsFrom Mass Marketing to Mass Personalization: Navigating the Shift
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Andrew's ThoughtsAI in Marketing: A New Age of Discovery
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Andrew's ThoughtsBalancing Automation and Authenticity: A Lesson from Big Dill Pickleball Co.
Andrew Luxem • - Andrew's Thoughts
Balancing Automation and Authenticity: A Lesson from Big Dill Pickleball Co.
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Andrew's ThoughtsBuilding a Strong CRM Framework: Lessons from the Field and Avoiding the Pitfalls
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Andrew's ThoughtsThe Freeze Band: A Restoration Story
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