Built in Public
Shipping Log
A public record of portfolio updates, experiments, and production changes. The point is simple: ship, learn, document, repeat.
Static site rebuild — full stack teardown
Stripped the React/Vite/GSAP build pipeline. Replaced with a single static HTML site. Faster deploys, zero dependencies, same design language.
High-EV audit: 6-deck S17, 75% penetration
Published full expected value breakdown for the most common shoe game configuration. Includes Kelly criterion sizing recommendations and true count conversion tables.
Edible Soundtrack: Dune Part Two
Paired the film's sonic texture with a five-course tasting sequence. Spice-forward pairings matched to Hans Zimmer's percussion cues.
Sonic Fingerprint Theory published
New framework for identifying shared audio DNA across films from the same production houses. Cross-referenced 140+ films for recurring frequency patterns.
DI Score: KSL sourced, 4.2x return
Deal intelligence scoring system flagged a KSL-sourced opportunity. Closed at 4.2x return—validating the automated scoring pipeline.
New chapter: The Narration Loop
Published the mental model for verbalizing code logic before debugging. Includes the three-pass narration technique and common failure patterns.
New Practitioner: 23-Year Baker
Profiled a sourdough baker with 23 years of daily practice. Documented the evolution from recipe follower to intuitive craftsperson.
CRM Insight: Lifecycle Segmentation Deep Dive
Published a comprehensive breakdown of lifecycle segmentation strategies for enterprise CRM. Covers RFM modeling, behavioral triggers, and churn prediction.
EV Table Map: Come Bet Optimization
New expected value visualization for come bet strategies across different table conditions. Interactive odds comparison for 3-4-5x vs 10x odds games.
Campaign Teardown: Retention vs Acquisition
Full teardown comparing retention-first vs acquisition-first campaign architectures. Includes CAC/LTV modeling and channel attribution frameworks.